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Marketing Education Review Volume 21, 2011 - Issue 1
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Original Article

Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams

Alexandra Hutto Department of Marketing, Metropolitan State College of Denver, Denver, CO
,
Gregory S. Black Department of Marketing, Metropolitan State College of Denver, Denver, CO
&
Nancy T. Frontczak Department of Marketing, Metropolitan State College of Denver, Denver, CO
Pages 43-48 | Published online: 08 Dec 2014

Citations (4)

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Read on this site (1)

Elizabeth T. Welsh & Mary Eisele Slack. (2023) A tale of two team formation methods: Innovative ways to form student teams. Journal of Education for Business 98:2, pages 77-83.
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Articles from other publishers (3)

Sophie Lindsay, Peter Wagstaff, Colin Jevons & Angela Gracia B. Cruz. (2022) Cultivating Effective Marketing Student Teams: Making Instructors’ Tacit Theories Visible. Journal of Marketing Education 45:2, pages 155-166.
Crossref
Jinny Rhee, David Parent & Anuradha Basu. (2013) The influence of personality and ability on undergraduate teamwork and team performance. SpringerPlus 2:1.
Crossref
Shirley Shmerling & Linda M. L. Peters. 2013. Cases on E-Learning Management. Cases on E-Learning Management 1 18 .

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