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Southern African Linguistics and Applied Language Studies Volume 29, 2011 - Issue 1
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Articles

Social identity and linguistic creativity: Manifestations of the use of multilingualism in South African advertising

Themba Ngwenya Department of English, North-West University, PO Box 6855, Mmabatho, 2735, South Africa
Pages 1-16 | Published online: 10 Jun 2011

Citations (10)

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Tracey Costley, Nancy Kula & Lutz Marten. (2023) Translanguaging spaces and multilingual public writing in Zambia: tracing change in the linguistic landscape of Ndola on the Copperbelt. Journal of Multilingual and Multicultural Development 44:9, pages 773-793.
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Zakeera Docrat & Karien Brits. (2021) Analysing linguistic stereotypes in Cell C and King Price’s multilingual South African television advertisements. South African Journal of African Languages 41:2, pages 131-138.
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Paul Nepapleh Nkamta & Themba Lancelot Ngwenya. (2017) Linguistic inequality in Cameroon: The case of advertising in Douala. South African Journal of African Languages 37:2, pages 137-147.
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Marthinus Conradie. (2016) New South Africa Speak: race talk in an undergraduate debate on racialisation in post-apartheid South Africa. Journal of Contemporary African Studies 34:4, pages 479-497.
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Marthinus Conradie & Angelique van Niekerk. (2015) The use of linguistic tokenism to secure brand loyalty: Code-switching practices in South African print advertising. Language Matters 46:1, pages 117-138.
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Tessa Dowling. (2013) ‘Hola, my new cherry!’ Two case studies of isiXhosa advertising in print media. South African Journal of African Languages 33:2, pages 173-188.
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Articles from other publishers (4)

Siti Ahmad Tajuddin & Noraini Zulkepli. (2019) An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising. Social Sciences 8:1, pages 18.
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Sari Pietikäinen, Helen Kelly-Holmes & Maria Rieder. 2019. The Palgrave Handbook of Minority Languages and Communities. The Palgrave Handbook of Minority Languages and Communities 287 310 .
T Dowling & L Grier. (2016) FROM WHITE BEADS TO WHITE WORDS: SYMBOLS AND LANGUAGE IN THE MARKETING OF XHOSA TRADITIONAL HEALERS. Southern African Journal for Folklore Studies 24:2, pages 134-158.
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KimEunSung. (2013) Critical Language Awareness and Korean Education. korean language education research null:46, pages 139-181.
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