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Journal of Pharmaceutical Marketing & Management Volume 4, 1989 - Issue 1
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Original Article

The Effect of Self-Reliance and Information Needs on Over-the-Counter Medication Use Among the Elderly

James R. Lumpkin Phil B. Hardin Professor of Marketing, Department of Management and Marketing, School of Business Administration, University of Mississippi, University, MS, 38677
,
H. David Strutton Assistant Professor, Department of Marketing, School of Business, University of New Orleans, New Orleans, LA, 70148
,
Christina Lim doctoral candidate, Department of Management and Marketing, University of Mississippi
&
Sheila J. Lowrey doctoral candidate, Department of Management and Marketing, University of Mississippi, Longview, TX
Pages 25-45 | Published online: 04 Dec 2011

Citations (9)

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Read on this site (6)

TimothyH. Reisenwitz & G. Joseph Wimbish$suffix/text()$suffix/text(). (1998) The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products. Health Marketing Quarterly 15:1, pages 49-68.
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LouE. Pelton, David Strutton & MickeyC. Smith. (1995) A Political Economy Perspective. Journal of Hospital Marketing 9:1, pages 137-155.
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Tracy S. Portner & Mickey C. Smith. (1994) College Students' Perceptions of OTC Information Source Characteristics. Journal of Pharmaceutical Marketing & Management 8:1, pages 161-185.
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H. David Strutton & JamesR. Lumpkin. (1993) Elderly Consumers' Characterization of Medication Information Sources. Journal of Current Issues & Research in Advertising 15:1, pages 101-111.
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MatthewD. Shank, RetaC. Rupich, MichaelG. Griffin & LouisV. Avioli. (1992) Evaluating Health Care Services from the Perspective of the Elderly. Journal of Hospital Marketing 6:2, pages 127-147.
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Foo Nin Ho & Mickey C. Smith. (1992) Portrayal of the Elderly in Over-the- Counter Drug Television Advertisements. Journal of Pharmaceutical Marketing & Management 6:4, pages 21-31.
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Articles from other publishers (3)

Steven D. Wood, Michael E. Hunter & Thomas L. Lescault. (2016) A Comparison of Expectations for Selected Physician and Managed Health Care Services between Medicare-Eligible and the Next Medicare-Eligible Generation. American Journal of Medical Quality 13:3, pages 111-120.
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Jon C. Schommer. (2016) Ohio Pharmacists' Conceptual Views and Experiences regarding Patient Counseling. Drug Information Journal 28:3, pages 765-775.
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Jon C. Schommer & Joseph B. Wiederholt. (1994) Pharmacists’ Views of Patient Counseling. American Pharmacy 34:7, pages 43-53.
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