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Journal of Pharmaceutical Marketing & Management Volume 4, 1989 - Issue 1
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Original Article

The Effect of Self-Reliance and Information Needs on Over-the-Counter Medication Use Among the Elderly

James R. Lumpkin Phil B. Hardin Professor of Marketing, Department of Management and Marketing, School of Business Administration, University of Mississippi, University, MS, 38677
,
H. David Strutton Assistant Professor, Department of Marketing, School of Business, University of New Orleans, New Orleans, LA, 70148
,
Christina Lim doctoral candidate, Department of Management and Marketing, University of Mississippi
&
Sheila J. Lowrey doctoral candidate, Department of Management and Marketing, University of Mississippi, Longview, TX
Pages 25-45 | Published online: 04 Dec 2011

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