Figures & data
Figure 1. Research Model.
Table 1. Reliability, average variances extracted (AVE), and correlation matrix.
Figure 2. Structural Model Results.
Table 2. Results of mediation tests.
Supplemental material
Journal of Advertising
Volume 49, 2020 - Issue 5
Special Section: Advertising in Hospitality, Tourism, and Travel
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
Maria Ek StyvénLuleå University of Technology, Luleå, Sweden; Correspondence[email protected]
http://orcid.org/0000-0002-7219-1542View further author information
http://orcid.org/0000-0002-7219-1542View further author information, Marcello M. MarianiUniversity of Reading, Henley on Thames, Oxfordshire, United Kingdomhttp://orcid.org/0000-0002-7916-2576View further author information
http://orcid.org/0000-0002-7916-2576View further author information & Carola StrandbergLuleå University of Technology, Luleå, Sweden; http://orcid.org/0000-0002-9628-3599View further author information
http://orcid.org/0000-0002-9628-3599View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112447/MPU-L1HU.png"})