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Journal of Advertising Volume 49, 2020 - Issue 5
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Special Section: Advertising in Hospitality, Tourism, and Travel

This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online

Maria Ek StyvénLuleå University of Technology, Luleå, Sweden; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-7219-1542View further author information
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Marcello M. MarianiUniversity of Reading, Henley on Thames, Oxfordshire, United KingdomORCID Iconhttp://orcid.org/0000-0002-7916-2576View further author information
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Carola StrandbergLuleå University of Technology, Luleå, Sweden; ORCID Iconhttp://orcid.org/0000-0002-9628-3599View further author information
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Pages 540-556 | Published online: 11 Sep 2020

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