Transforming Marketing Education: Innovations and Insights for Evolution of Student-Centric Learning
This collection of articles explores various aspects of marketing models in education, emphasizing the evolving role of students. The papers delve into different perspectives, such as treating students as customers and partners, employing relationship marketing approaches, and integrating experiential learning into marketing courses. Topics also include the effectiveness of internship programs, the ethics of marketing education, innovative teaching methods like flipped classrooms and in-class role plays, and cross-cultural comparisons of learning styles. Furthermore, the collection addresses the use of social media and technology in marketing education and offers insights into enhancing student satisfaction and learning experiences in online courses. These diverse contributions highlight the evolving panorama of marketing education in the digital age, with a focus on pedagogical innovation, student engagement, and skill development.
Edited by
Dr. Seung Hwan (Mark) Lee(Ted Rogers School of Management, Toronto Metropolitan University)
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