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ABSTRACT
The COVID-19 pandemic has changed the teaching methodology across the world. Students are forced to study online in schools as well as in their private tuitions or coaching institutes. According to the IBIS world, the coaching industry is worth more than $15 billion in 2019 and is expected to reach $20 billion by 2022. At a time when the industry was waiting to achieve its annual revenue targets in the ensuing month or two, the COVID-19 struck, leaving the once overcrowded classrooms, with stacks of chairs gathering dust. The institutes made a swift transition and soon equipped themselves to provide classes online. After five months into these temporary arrangements, it became imperative to foresee whether online education will be the future trend or is ephemeral. A survey is conducted by taking some of the students’ responses to find whether online coaching classes will survive post-COVID-19. A total of one hundred thirty-four (134) respondents stated their opinions and preferential objectives while studying online. This data is collected from India. The findings suggest that online education is acceptable to the students even beyond COVID-19 if institutes can deliver on satisfaction, sophistications of online testing and competition beyond geographical boundaries. The international players in the industry across the world can ponder ways to penetrate and garner market share in this sizable upcoming market.
Acknowledgments
I greatly acknowledge the support of IIM Rohtak, my family and Ms. Shweta Saini in completing the paper. (Anjali Agarwal)
I am thankful to the Delhi University for the resources, to my family for their support and my colleagues for the feedback. (Kamal Mohan Baansal)
The infrastructural support provided by the FORE School of Management, New Delhi in completing this paper is gratefully acknowledged. (Ansh Gupta)
My special thanks to Ms. Manya and Mr. Hrishit Khurana in their support and providing the feedback. (Rajan Khurana)
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Correction Statement
This article has been republished with minor changes. These changes do not impact the academic content of the article.