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Business History Volume 60, 2018 - Issue 8: The Brand and its History, Part I: Trademarks and Branding
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Special issue on: The Brand and its History

The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands

Thomas MollangerGREThA, University of Bordeaux, Bordeaux, FranceCorrespondence[email protected]
Pages 1255-1276 | Published online: 31 Jul 2017

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