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Research Articles
The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity
Johannes Gartnera School of Economics and Management, Lund University, SwedenCorrespondence[email protected]
, Daniela Mareschb Department of Management, Technologies and Strategy, Grenoble Ecole de Management, France;c Department of Entrepreneurship and Relationship Management, University of Southern Denmark, Denmark
& Robert Tierneyd Adjunct Faculty, Northern New Mexico College, USA
Pages 628-655
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Published online: 26 May 2022
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