Advanced search
Publication Cover
Asian Journal of Communication Volume 20, 2010 - Issue 1
Submit an article Journal homepage
5,161
Views
40
CrossRef citations to date
0
Altmetric
Original articles

Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US

Yunjae Cheong Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA
,
Kihan Kim Department of Physical Education, Seoul National University, Gwanak-gu, Seoul, KoreaCorrespondence[email protected]
&
Lu Zheng Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA
Pages 1-16 | Received 17 Nov 2008, Published online: 17 Mar 2010

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.