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The Service Industries Journal Volume 31, 2011 - Issue 7
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Original Articles

Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use

Joaquin Aldas-Manzano University of Valencia and IVIE
,
Carla Ruiz-Mafe Department of Marketing, University of Valencia, Avda. Tarongers s/n, Valencia, 46022, SpainCorrespondence[email protected]
,
Silvia Sanz-Blas Department of Marketing, University of Valencia, Avda. Tarongers s/n, Valencia, 46022, Spain
&
Carlos Lassala-Navarré Department of Marketing, University of Valencia, Avda. Tarongers s/n, Valencia, 46022, Spain
Pages 1165-1190 | Received 23 Apr 2009, Accepted 11 Sep 2009, Published online: 12 Oct 2010

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