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The Service Industries Journal Volume 32, 2012 - Issue 13

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Case studies and practical applications

Speeding up ‘New Products and Service Development’ through strategic community creation: case of automaker after-sales services partners

Nouha Taifi Department of Industrial Engineering, Mohammadia School of Engineering, University Mohammed V, Avenue Ibn Sina, Rabat, 10090, Morocco; Center for Business Innovation, Euro-Mediterranean Incubator in E-Business Management, University of Salento, Via per Monteroni, Lecce, 73100, ItalyCorrespondence[email protected]

Giuseppina Passiante Department of Innovation Engineering and Center for Business Innovation, Euro-Mediterranean Incubator in E-Business Management, University of Salento, Via per Monteroni, Lecce, 73100, Italy

Pages 2115-2127 | Received 06 Jul 2010, Accepted 17 Mar 2011, Published online: 24 May 2011

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https://doi.org/10.1080/02642069.2011.575131

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