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The Service Industries Journal Volume 43, 2023 - Issue 13-14

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The easier you get it, the less you cherish it? Research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership

越容易得到的越不珍惜？心理所有权视角下优惠券发放方式对消费者的影响研究

Zhenpeng Yua School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan, People’s Republic of ChinaView further author information

Hui Zengb College of management, Sichuan Agricultural University, Chengdu, Sichuan, People’s Republic of ChinaCorrespondence[email protected]
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Liaogang Haoa School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan, People’s Republic of ChinaView further author information

Pages 962-988 | Received 09 Feb 2021, Accepted 14 Apr 2021, Published online: 25 May 2021

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https://doi.org/10.1080/02642069.2021.1921153
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