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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 1: Persuasion in advertising
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Original Articles

Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

Eva Adriana van ReijmersdalAmsterdam School of Communication Research, Amsterdam, the NetherlandsCorrespondence[email protected]
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,
Nienke LammersRadboud University Nijmegen, the NetherlandsView further author information
,
Esther RozendaalRadboud University Nijmegen, the NetherlandsView further author information
&
Moniek BuijzenRadboud University Nijmegen, the NetherlandsView further author information
Pages 70-84 | Received 13 Dec 2013, Accepted 26 Nov 2014, Published online: 14 Jan 2015

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