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Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 4
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Original Articles

It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions

Hua ChangSchool of Business Administration, Philadelphia University, Philadelphia, PA, USA
,
Hyokjin KwakDepartment of Marketing, LeBow College of Business, Drexel University, Philadelphia, PA, USACorrespondence[email protected]
,
Marina PuzakovaDepartment of Marketing, College of Business and Economics, Lehigh University, Bethlehem, PA, USA
,
Jisoo ParkDepartment of Textiles, Merchandising, and Fashion Design, College of Human Ecology, Seoul National University, Seoul, Korea
&
Edith G. SmitASCoR, University of Amsterdam, Amsterdam, The Netherlands
Pages 593-620 | Received 25 Dec 2012, Accepted 24 Sep 2014, Published online: 19 Feb 2015

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