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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 3
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Original Articles

Utility of advertising for creativity education: an experimental study targeting school children

Kyoo-Hoon HanDepartment of Public Relations & Advertising, Sookmyung Women's University, Seoul, South KoreaCorrespondence[email protected]
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Jieun KimDepartment of Public Relations & Advertising, Sookmyung Women's University, Seoul, South KoreaView further author information
Pages 439-456 | Received 14 Nov 2014, Accepted 04 Jan 2016, Published online: 23 Feb 2016

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