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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 3
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Original Articles

Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands

Theo AraujoAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
,
Peter NeijensAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
&
Rens VliegenthartAmsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
Pages 496-513 | Received 15 Sep 2013, Accepted 29 Mar 2016, Published online: 19 Apr 2016

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