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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 1: International Conference on Research in Advertising (ICORIA) 2015
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Articles

‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements

Stefan F. BernritterDepartment of Communication Science, Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-4291-7824
ORCID Icon,
Annemijn C. LoermansDepartment of Educational Neuroscience, VU University, Amsterdam, The Netherlands
,
Peeter W.J. VerleghDepartment of Marketing, VU University, Amsterdam, The Netherlands
&
Edith G. SmitDepartment of Communication Science, Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands
Pages 107-120 | Received 30 Jul 2015, Accepted 27 Apr 2016, Published online: 20 May 2016

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