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International Journal of Advertising

The Review of Marketing Communications

Volume 41, 2022 - Issue 7

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Computerized emotional content analysis: empirical findings based on charity social media advertisements

Junbum Kwona School of Marketing, UNSW Business School, UNSW, Sydney, NSW, Australia

https://orcid.org/0000-0002-1017-6849

Hanyi Linb Shanghai Rural Commercial Bank, Shanghai, China

Lichen Dengc Analysys International, Beijing, China

Tanya Dellicompagnid International Universities Climate Alliance, UNSW, Sydney, NSW, Australia

Moon Young Kange Department of Entrepreneurship and Small Business, Soongsil University, Seoul, Republic of KoreaCorrespondence[email protected]

https://orcid.org/0000-0002-7653-5605

Pages 1314-1337 | Received 21 Dec 2020, Accepted 22 Nov 2021, Published online: 06 Feb 2022

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https://doi.org/10.1080/02650487.2021.2012070
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