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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 6
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Research Articles

Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes

Steffi De Jansa Department of Communication Sciences, Ghent University, Ghent, BelgiumCorrespondence[email protected]
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Liselot Huddersa Department of Communication Sciences, Ghent University, Ghent, BelgiumView further author information
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Bram Constandtb Department of Movement and Sports Sciences, Ghent University, Ghent, BelgiumORCID Iconhttps://orcid.org/0000-0002-5630-0745View further author information
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Pages 933-959 | Received 04 Oct 2023, Accepted 29 Apr 2024, Published online: 17 May 2024

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