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Journal of Marketing Management Volume 10, 1994 - Issue 1-3: Quantitative Methods in Marketing
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Part B—Applications and computing

Consumer perceptions of ATMS: An application of neural networks

Luiz Moutinho Cardiff Business School, University of Wales, College of Cardiff, UK
&
Bruce Curry Cardiff Business School, University of Wales, College of Cardiff, UK
Pages 191-206 | Published online: 06 May 2010

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