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Journal of Marketing Management Volume 32, 2016 - Issue 5-6: Customer Engagement
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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Julia MarbachMarketing & Reputation, Henley Business School, University of Reading, Reading, UKCorrespondence[email protected]
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Cristiana Raquel LagesMarketing & Reputation, Henley Business School, University of Reading, Reading, UKView further author information
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Daniel NunanMarketing & Reputation, Henley Business School, University of Reading, Reading, UKView further author information
Pages 502-525 | Received 27 Jun 2015, Accepted 23 Nov 2015, Published online: 15 Jan 2016

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