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Journal of Marketing Management Volume 33, 2017 - Issue 11-12: Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research
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Articles

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing

Yu-chen HungFaculty of Business, Singapore University of Social Sciences, SingaporeView further author information
,
Xue ZhengDepartment of Organizational Behavior and Human Resource Management, China Europe International Business School (CEIBS), Shanghai, ChinaCorrespondence[email protected]
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,
Jamie CarlsonNewcastle Business School, University of Newcastle, Newcastle, NSW, AustraliaView further author information
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Laura M. GiurgeRotterdam School of Management, Erasmus University, Rotterdam, NetherlandsView further author information
Pages 917-941 | Received 03 Jul 2016, Accepted 29 Mar 2017, Published online: 22 May 2017

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