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Journal of Marketing Management Volume 35, 2019 - Issue 9-10
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Special Section: Academy of Marketing Annual Conference 2018 – Marketing the Brave

Preparing for a world without markets: legitimising strategies of preppers

Norah CampbellTrinity Business School, Trinity College Dublin, Dublin, IrelandView further author information
,
Gary SinclairDublin City University Business School, Dublin City University, Dublin, IrelandCorrespondence[email protected]
View further author information
&
Sarah BrowneTrinity Business School, Trinity College Dublin, Dublin, IrelandView further author information
Pages 798-817 | Received 27 Sep 2018, Accepted 20 May 2019, Published online: 20 Jun 2019

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