2,421
Views
19
CrossRef citations to date
0
Altmetric
Special Section: Academy of Marketing Annual Conference 2018 – Marketing the Brave

Preparing for a world without markets: legitimising strategies of preppers

, &
Pages 798-817 | Received 27 Sep 2018, Accepted 20 May 2019, Published online: 20 Jun 2019

References

  • Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881–898.
  • Bartels, D. M., & Urminsky, O. (2011). On intertemporal selfishness: How the perceived instability of identity underlies impatient consumption. Journal of Consumer Research, 38(1), 182–198.
  • Bostrom, N. (2014). Superintelligence: Paths, dangers, strategies. Oxford: Oxford University Press.
  • Brown, S., Bell, J., & Carson, D. (eds.). (1996). Marketing apocalypse: Eschatology, escapology and the illusion of the end. London: Routledge.
  • Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), 591–606.
  • Chalmers, T. T., Price, L. L., & Schau, H. J. (2012). When differences unite: Resource dependence in heterogeneous consumption communities. Journal of Consumer Research, 39(5), 1010–1033.
  • Coskuner-Balli, G., & Ertimur, B. (2017). Legitimation of hybrid cultural products: The case of American Yoga. Marketing Theory, 17(2), 127–147.
  • Costello, L., McDermott, M., & Wallace, R. (2017). Netnography: Range of practices, misperceptions, and missed opportunities. International Journal of Qualitative Methods, 16, 1–12.
  • Cutwright, K. M., Wu, E. C., Banfield, J. E., Kay, A. C., & Fitzsimmons, G. J. (2011). When your world must be defended: Choosing products to justify the system. Journal of Consumer Research, 38, 62–77. Retrived from https://www.jstor.org/stable/10.1086/658469
  • Denzin, N. K. (2012). Triangulation 2.0. Journal of Mixed Methods Research, 6(2), 80–88.
  • Esposito, R. (2006). Communitas: The origin and destination of community. Stanford: Stanford University Press.
  • Esposito, R. (2009). Community and nihilism. Cosmos and History: the Journal of Natural and Social Philosophy, 5(1), 24–36.
  • Ferraro, R., Shiv, B., & Bettman, J. R. (2005). Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice. Journal of Consumer Research, 32(1), 65–75.
  • Friedrich, O. (1982). The end of the world: A history. New York: Fromm International.
  • Fusch, P. I., & Ness, L. R. (2015). Are we there yet? Data saturation in qualitative research. The Qualitative Report, 20(9), 1408–1416.
  • Gollnhofer, J. F. (2017). Normalising alternative practices: The recovery, distribution and consumption of food waste. Journal of Marketing Management, 33(7–8), 624–643.
  • Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59–82.
  • Hammond, D., Fong, G. T., Zanna, M. P., & Borland, R. (2006). Tobacco denormalization and industry beliefs among smokers in four countries. American Journal of Preventive Medicine, 31(3), 225–232. Retrived from https://www.ncbi.nlm.nih.gov/pubmed/16905033
  • Harju, A. A., & Huovinen, A. (2015). Fashionably voluptuous: Normative femininity and resistant performative tactics in fatshion blogs. Journal of Marketing Management, 31(15–16), 1602–1625.
  • Huddleston, C. (2016). “Prepper” as resilient citizen: Understanding vulnerability and fostering resilience. In M. Companion & M. S. Chaiken (Eds.), Responses to disasters and climate change (pp. 239–248). Boca Raton, FL: CRC Press.
  • Humphreys, A. (2010). Semiotic structure and the legitimation of consumption practices: The case of casino gambling. Journal of Consumer Research, 37(4), 490–510.
  • Humphreys, A., & Thompson, C. (2014). Branding disaster: Reestablishing trust through the ideological containment of systemic risk anxieties. Journal of Consumer Research, 41(4), 877–910. Retrived from https://academic.oup.com/jcr/article-abstract/37/3/490/1829579
  • Johnson, C., Dowd, T. J., & Ridgeway, L. (2006). Legitimacy as a social process. Annual Review of Sociology, 32, 53–78.
  • Kates, S. (2002). The dynamics of brand legitimacy: An interpretive study in the gay man’s community. Journal of Consumer Research, 31(3), 455–464. Retrived from https://www.jstor.org/stable/10.1086/422122
  • Kelly, C. R. (2016). The man-pocalpyse: Doomsday Preppers and the rituals of apocalyptic manhood. Text and Performance Quarterly, 36(2–3), 95–114.
  • Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from the Burning Man. Journal of Consumer Research, 29(1), 20–38.
  • Kozinets, R. V. (2008). Technology/Ideology: How ideological fields influence consumers’ technology narratives. Journal of Consumer Research, 34(3), 865–881.
  • Kozinets, R. V., & Handelsman, A. J. (2004). Adversaries of consumption: Consumer movements, activism, an ideology. Journal Of Consumer Research, 31(4), 694–704.
  • Kozinets, R. V., Scraraboto, D., & Parmentier, M. (2018). Evolving netnography: How brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research. Journal of Marketing Management, 34(3–4), 231–242.
  • Larsen, G., & Lawson, R. (2013). Consumer rights: An assessment of justice. Journal of Business Ethics, 112(3), 515–528.
  • Luedicke, M., Thompson, C., & Gielser, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 42(1), 109–129.
  • Mills, M. F. (2018). Preparing for the unknown … unknowns: ‘doomsday’ prepping and disaster risk anxiety in the United States. Journal of Risk Research. Advance online publication. doi:10.1080/13669877.2018.1466825
  • O’Connell, M. (2018, February 15). Why Silicon Valley billionaires are prepping for the apocalypse in New Zealand. The Guardian. Retrived from https://www.theguardian.com/news/2018/feb/15/why-silicon-valley-billionaires-are-prepping-for-the-apocalypse-in-new-zealand
  • O’Donohoe, S., & Turley, T. (2017, April 27–28). Might there be more than a worm at the core? Mortality salience in consumer culture. 9th Workshop on Interpretive Consumer Research, University of Stockholm, Sweden.
  • Osnos, E. (2017, January 30). Doomsday prep for the super-rich. The New Yorker. Retrived from https://www.newyorker.com/magazine/2017/01/30/doomsday-prep-for-the-super-rich
  • Patten, D. M. (1992). Intra-industry environmental disclosures in response to the Alaskan oil spill: A note on legitimacy theory. Accounting, Organisations and Society, 17(5), 471–475. Retrived from https://www.sciencedirect.com/science/article/pii/036136829290042Q
  • Press, M., & Arnould, E. J. (2011). Constraints in sustainable energy consumption: Market System and public policy challenges and opportunities. Journal of Public Policy and Marketing, 28(1), 102–113. Retrived from https://journals.sagepub.com/doi/abs/10.1509/jppm.28.1.102?journalCode=ppoa
  • Sandikci, Ö., & Ger, G. (2010). Veiling in style: How does a stigmatized practice become fashionable? Journal of Consumer Research, 37(1), 15–36.
  • Scarabato and Fischer. (2013). Frustrated fashionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research, 6(1), 1234–1257.
  • Schau, H. J., Muñiz, M., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30–51.
  • Schor, J. B., & Thompson, C. J. (2014). Sustainable lifestyles and the quest for plentitude: Case studies of the new economy. New Haven, CT: Yale University Press.
  • Shaw, D., & Newholm, T. (2002). Voluntary simplicity and the ethics of consumption. Psychology & Marketing, 19(2), 167–185.
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491–503.
  • Suchman, M. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610.
  • Thompson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers’ self-conceptions, body images, and self-care practices. Journal of Consumer Research, 22(2), 139–153.
  • Thompson, C. J., & Coskuner-Balli, G. (2007). Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities. Journal of Consumer Research, 34(2), 135–152. Retrived from https://www.jstor.org/stable/10.1086/519143
  • Thompson, C. J., & Üstüner, T. (2015). Women skating on the edge: Marketplace performances as ideological edgework. Journal of Consumer Research, 42(2), 235–265.
  • Tumbat, G., & Belk, R. W. (2011). Marketplace tensions in extraordinary experiences. Journal of Consumer Research, 28(1), 42–61.
  • Üstüner, T., & Thompson, C. J. (2012). How marketplace performances produce interdependent status games and contested forms of symbolic capital. Journal of Consumer Research, 38(2), 796–814. Retrived from https://www.jstor.org/stable/10.1086/660815
  • Vuori, J. A. (2010). A timely prophet? The doomsday clock as a visualization of securitization moves with a global referent object. Security Dialogue, 41(3), 255–277.
  • Zelditch, M. (2001). Processes of legitimation: Recent developments and new directions. Social Psychology Quarterly, 64(1), 4–17.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.