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Journal of Marketing Management Volume 39, 2023 - Issue 3-4
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Research Article

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Imran Khana Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Kingdom of Saudi ArabiaCorrespondence[email protected]
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Linda D. Hollebeekb Department of Marketing & Communication, IPAG Business School, Paris, France;c Department of Marketing, Vilnius University, Vilnius, Lithuania;d Tallinn University of Technology, Tallinn, EstoniaView further author information
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Mobin Fatmaa Department of Marketing, College of Business Administration, Prince Sultan University, Riyadh, Kingdom of Saudi ArabiaView further author information
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Jamid Ul Islame Digital Business/Information Systems, DCU Business School, Dublin City University,  IrelandORCID Iconhttps://orcid.org/0000-0002-2545-5162View further author information
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Raouf Ahmad Ratherf Scientific Independent ResearcherJ&K, IndiaORCID Iconhttps://orcid.org/0000-0002-9242-1165View further author information
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Shadma Shahidg Canadore College, Brampton, ON, CanadaORCID Iconhttps://orcid.org/0000-0002-4041-2195View further author information
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Valdimar Sigurdssonh Department of Business Administration, Reykjavik University, IcelandView further author information
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Pages 275-297 | Received 01 Jul 2020, Accepted 14 Jun 2022, Published online: 17 Aug 2022

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