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Journal of Personal Selling & Sales Management Volume 34, 2014 - Issue 1
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Articles

Levels of analysis and sources of data in sales research: a multilevel-multisource review

Jeff S. JohnsonHenry W. Bloch School of Management, University of Missouri-Kansas City, 5110 Cherry Street, Kansas City, MO64110, USA
,
Scott B. FriendCollege of Business Administration, University of Nebraska-Lincoln, 512 N. 12th Street, Lincoln, NE68588, USACorrespondence[email protected]
&
Bradley J. HornCollege of Business Administration, University of Nebraska-Lincoln, 512 N. 12th Street, Lincoln, NE68588, USA
Pages 70-86 | Received 08 Mar 2013, Accepted 11 Nov 2013, Published online: 17 Jan 2014

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