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Research Article

Am I a responsible drinker? The impact of message frame and drinker prototypes on perceptions of alcohol product information labels

Emma Daviesa The Centre for Psychological Research, Oxford Brookes University, Oxford, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3577-3276View further author information
ORCID Icon,
Joel Lewina The Centre for Psychological Research, Oxford Brookes University, Oxford, UKView further author information
&
Matt Fieldb Department of Psychology, University of Sheffield, Sheffield, UKORCID Iconhttps://orcid.org/0000-0002-7790-5559View further author information
ORCID Icon
Received 15 Mar 2022, Accepted 21 Sep 2022, Published online: 03 Oct 2022

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