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Journal of International Consumer Marketing Volume 34, 2022 - Issue 1
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Book Review

Advertising and the Marketplace By Lynne Pepall and Dan Richards

Edward Elgar: Cheltenham, UK 2021. 265 pp. ISBN 978-1-78897-813-2. List Price: $135.00. Hardcover.

C. Anthony Di BenedettoProfessor of Marketing and Supply Chain Management, Temple University, Philadelphia, PA, USA
Pages 110-112 | Published online: 21 Jan 2022

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