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Technology Analysis & Strategic Management Volume 36, 2024 - Issue 6
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Articles

Pricing of digital services as an effectual co-creative process

Masoud Karamia Department of Marketing, Otago Business School, University of Otago, Dunedin, New ZealandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6040-4563View further author information
ORCID Icon,
Arto Ojalab School of Marketing and Communication, University of Vaasa, Vaasa, FinlandView further author information
&
Gabriella Laatikainenc Faculty of Information Technology, University of Jyväskylä, Jyväskylä, FinlandView further author information
Pages 1194-1205 | Received 21 Oct 2021, Accepted 02 Jun 2022, Published online: 12 Jun 2022

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