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Journal of Nonprofit & Public Sector Marketing Volume 31, 2019 - Issue 4
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Articles

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Giulio ToscaniKTH, Royal Institute of Technology, Industrial Economics and Management, Stockholm, SwedenCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1289-4510
ORCID Icon &
Gerard PrendergastDepartment of Marketing, Hong Kong Baptist University, Kowloon Tong, Hong KongORCID Iconhttps://orcid.org/0000-0002-3900-2850
ORCID Icon
Pages 428-450 | Received 20 Oct 2017, Accepted 31 Jul 2018, Published online: 09 Oct 2018

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