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Marketing Education Review Volume 19, 2009 - Issue 3
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Original Articles

Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel

Reprint of Article: Originally published in Marketing Education Review, 19:2, Summer 2009, pp. 63-71.

David Allan
&
Natalie T. Wood
Pages 49-57 | Published online: 09 Oct 2015

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