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Journal of Travel & Tourism Marketing Volume 30, 2013 - Issue 3
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Original Articles

Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk

Pimtong Tavitiyaman School of Professional Education and Executive Development, The Hong Kong Polytechnic University, S1227 12/F South Tower, West Kowloon Campus, 9 Hoi Ting Road, Yao Ma Tei, Kowloon, Hong Kong SAR, ChinaCorrespondence[email protected]
&
Hailin Qu School of Hotel and Restaurant Administration, Oklahoma State University in Stillwater, OK, USA E-mail: [email protected]
Pages 169-185 | Received 21 Oct 2011, Accepted 20 Jun 2012, Published online: 14 Apr 2013

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