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Research Article
The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude
Claire M. Segijna Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USAhttps://orcid.org/0000-0002-2424-5737View further author information
, Eunah Kimb Faculty of Business and Communication Studies, Mount Royal University, Calgary, Alberta, CanadaView further author information
& Iris van Ooijenc Behavioral Science Institute, Radboud University, Nijmegen, the NetherlandsCorrespondence[email protected]
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Published online: 29 Apr 2024
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