411
Views
0
CrossRef citations to date
0
Altmetric
Research Article

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

ORCID Icon, &

References

  • Acquisti, A., A. Friedman, and R. Telang. 2006. “Is There a Cost to Privacy Breaches? An Event Study.” ICIS 2006 Proceedings, Milwaukee, WI, 94.
  • Aguirre, E., D. Mahr, D. Grewal, K. De Ruyter, and M. Wetzels. 2015. “Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness.” Journal of Retailing 91 (1): 34–49. https://doi.org/10.1016/j.jretai.2014.09.005
  • Awad, N. F., and M. S. Krishnan. 2006. “The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to Be Profiled Online for Personalization.” MIS Quarterly 30 (1): 13–28. https://doi.org/10.2307/25148715
  • Boerman, S. C., and C. M. Segijn. 2022. “Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults.” Journal of Interactive Advertising 22 (2): 187–194. https://doi.org/10.1080/15252019.2022.2046216
  • Brinson, N. H., M. S. Eastin, and L. F. Bright. 2019. “Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude toward Personalized Advertising and Outcome Expectancies.” Journal of Current Issues & Research in Advertising 40 (1): 54–72. https://doi.org/10.1080/10641734.2018.1503108
  • Carden, S. W., N. S. Holtzman, and M. J. Strube. 2017. “CAHOST: An Excel Workbook for Facilitating the Johnson-Neyman Technique for Two-Way Interactions in Multiple Regression.” Frontiers in Psychology 8 (1293): 1293. https://doi.org/10.3389/fpsyg.2017.01293
  • Chang, Y., and E. Thorson. 2004. “Television and Web Advertising Synergies.” Journal of Advertising 33 (2): 75–84. https://doi.org/10.1080/00913367.2004.10639161
  • Chatterjee, S., A. Malshe, and T. B. Heath. 2010. “The Effect of Mixed versus Blocked Sequencing of Promotion and Prevention Features on Brand Evaluation: The Moderating Role of Regulatory Focus.” Journal of Business Research 63 (12): 1290–1294. https://doi.org/10.1016/j.jbusres.2009.09.003
  • Choi, H., J. Park, and Y. Jung. 2018. “The Role of Privacy Fatigue in Online Privacy Behavior.” Computers in Human Behavior 81: 42–51. https://doi.org/10.1016/j.chb.2017.12.001
  • Crites, S. L., Jr., L. R. Fabrigar, and R. E. Petty. 1994. “Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues.” Personality and Social Psychology Bulletin 20 (6): 619–634. https://doi.org/10.1177/0146167294206001
  • Duff, B. R., and C. M. Segijn. 2019. “Advertising in a Media Multitasking Era: Considerations and Future Directions.” Journal of Advertising 48 (1): 27–37. https://doi.org/10.1080/00913367.2019.1585306
  • Farman, L., M. L. Comello, and J. R. Edwards. 2020. “Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness.” Journal of Broadcasting & Electronic Media 64 (2): 298–319. https://doi.org/10.1080/08838151.2020.1767292
  • Frick, N. R., K. L. Wilms, F. Brachten, T. Hetjens, S. Stieglitz, and B. Ross. 2021. “The Perceived Surveillance of Conversations through Smart Devices.” Electronic Commerce Research and Applications 47: 101046. https://doi.org/10.1016/j.elerap.2021.101046
  • Friestad, M., and P. Wright. 1994. “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts.” Journal of Consumer Research 21 (1): 1–31. https://doi.org/10.1086/209380
  • Garrity, P. 2018. “How Does… a TV Synced Ad Work?” Accessed December 3, 2019. https://mumbrella.com.au/tv-synced -ad-work-501593
  • Geuens, M., and P. De Pelsmacker. 2017. “Planning and Conducting Experimental Advertising Research and Questionnaire Design.” Journal of Advertising 46 (1): 83–100. https://doi.org/10.1080/00913367.2016.1225233
  • Hayes, A. F. 2013. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York, NY: Guilford Press.
  • Hargittai, E., and A. Marwick. 2016. ““What Can I Really Do?” Explaining the Privacy Paradox with Online Apathy.” International Journal of Communication 10: 21.
  • Hoeck, L., and M. Spann. 2020. “An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.” Journal of Interactive Marketing 50 (1): 81–99. https://doi.org/10.1016/j.intmar.2020.01.002
  • Hoffmann, C. P., C. Lutz, and G. Ranzini. 2016. “Privacy Cynicism: A New Approach to the Privacy Paradox.” Cyberpsychology: Journal of Psychosocial Research on Cyberspace 10 (4). https://doi.org/10.5817/CP2016-4-7
  • Kalyanaraman, S., and S. S. Sundar. 2006. “The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?” Journal of Communication 56 (1): 110–132. https://doi.org/10.1111/j.1460-2466.2006.00006.x
  • Kantrowitz, A. 2014. “Look at Your Phone during TV Ads? Expect to See the Same Messages There.” http://adage.com/article/digital/wpp-s-xaxis-sync-tv-mobile-ads/292758/
  • Kim, H., and J. Huh. 2017. “Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses.” Journal of Current Issues & Research in Advertising 38 (1): 92–105. https://doi.org/10.1080/10641734.2016.1233157
  • Lutz, C., C. P. Hoffmann, and G. Ranzini. 2020. “Data Capitalism and the User: An Exploration of Privacy Cynicism in Germany.” New Media & Society 22 (7): 1168–1187. https://doi.org/10.1177/1461444820912544
  • McDonald, A. M., and L. F. Cranor. 2010, October. “Americans’ Attitudes about Internet Behavioral Advertising Practices.” In Proceedings of the 9th Annual ACM Workshop on Privacy in the Electronic Society, 63–72. WPES’10. New York, NY: ACM. https://doi.org/10.1145/1866919.1866929
  • Nielsen. 2018. “Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously.” https://www.nielsen.com/us/en/insights/article/2018/juggling-act-audiences-have-more-media-at-their-disposal-and-are-using-them-simultaneously/
  • Nill, A., and R. J. Aalberts. 2014. “Legal and Ethical Challenges of Online Behavioral Targeting in Advertising.” Journal of Current Issues & Research in Advertising 35 (2): 126–146. https://doi.org/10.1080/10641734.2014.899529
  • Perlich, C., B. Dalessandro, R. Hook, O. Stitelman, T. Raeder, and F. Provost. 2012, August. “Bid Optimizing and Inventory Scoring in Targeted Online Advertising.” In Proceedings of the 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Beijing, China, 804–812. https://doi.org/10.1145/2339530.2339655
  • Phelan, C., C. Lampe, and P. Resnick. 2016, May. “It’s Creepy, but It Doesn’t Bother Me.” In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, San Jose, CA, 5240–5251. https://doi.org/10.1145/2858036.2858381
  • Schmidt, S., and M. Eisend. 2015. “Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising.” Journal of Advertising 44 (4): 415–428. https://doi.org/10.1080/00913367.2015.1018460
  • Segijn, C. M. 2019. “A New Mobile Data Driven Message Strategy Called Synced Advertising: Conceptualization, Implications, and Future Directions.” Annals of the International Communication Association 43 (1): 58–77. https://doi.org/10.1080/23808985.2019.1576020
  • Segijn, C. M., E. Kim, G. Lee, C. Gansen, and S. C. Boerman. 2024. “The Intended and Unintended Effects of Synced Advertising: When Persuasion Knowledge Could Help or Backfire.” International Journal of Research in Marketing 41 (1): 156–169. https://doi.org/10.1016/j.ijresmar.2023.07.001
  • Segijn, C. M., E. Kim, A. Sifaoui, and S. C. Boerman. 2021. “When Realizing That Big Brother Is Watching You: The Empowerment of the Consumer through Synced Advertising Literacy.” Journal of Marketing Communications 29 (4): 317–338. https://doi.org/10.1080/13527266.2021.2020149
  • Segijn, C. M., S. J. Opree, and I. van Ooijen. 2022. “The Validation of the Perceived Surveillance Scale.” Cyberpsychology: Journal of Psychosocial Research on Cyberspace 16 (3): 9. https://doi.org/10.5817/CP2022-3-9
  • Segijn, C. M., J. Strycharz, A. Turner, and S. J. Opree. 2024, March. “My Phone must be Listening!”: Consumers’ Experiences and Beliefs Around Phones ‘Listening’ to Offline Conversations for Personalized Advertising. Portland, OR: American Academy of Advertising.
  • Segijn, C. M., and I. van Ooijen. 2021. “Differences in Consumer Knowledge and Perceptions of Personalized Advertising: Comparing Online Behavioural Advertising and Synced Advertising.” Journal of Marketing Communications 28 (2): 207–226. https://doi.org/10.1080/13527266.2020.1857297
  • Segijn, C. M., and H. A. M. Voorveld. 2021. “A First Step in Unraveling Synced Advertising Effectiveness.” International Journal of Advertising 40 (1): 124–143. https://doi.org/10.1080/02650487.2020.1778279
  • Segijn, C. M., H. A. M. Voorveld, and K. A. Vakeel. 2021. “The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects.” Journal of Advertising 50 (3): 320–329. https://doi.org/10.1080/00913367.2020.1870586
  • Sifaoui, A., G. Lee, and C. M. Segijn. 2023. “Brand Match vs. Mismatch and Its Impacts on Avoidance through Perceived Surveillance in the Context of Synced Advertising.” In Advances in Advertising Research XII, edited by A. Vignolles, 137–147. Wiesbaden, Germany: Springer-Gabler.
  • Smit, E. G., G. Van Noort, and H. A. M. Voorveld. 2014. “Understanding Online Behavioural Advertising: User Knowledge, Privacy Concerns and Online Coping Behaviour in Europe.” Computers in Human Behavior 32: 15–22. https://doi.org/10.1016/j.chb.2013.11.008
  • Strycharz, J., and C. M. Segijn. 2022. “The Future of Dataveillance in Advertising Theory and Practice.” Journal of Advertising 51 (5): 574–591. https://doi.org/10.1080/00913367.2022.2109781
  • van Ooijen, I., C. M. Segijn, and S. J. Opree. 2024. “Privacy Cynicism and Its Role in Privacy Decision-Making.” Communication Research 51 (2): 146–177. https://doi.org/10.1177/00936502211060984
  • van Ooijen, I., and H. U. Vrabec. 2019. “Does the GDPR Enhance Consumers’ Control over Personal Data? An Analysis from a Behavioural Perspective.” Journal of Consumer Policy 42: 91–107. https://doi.org/10.1007/s10603-018-9399-7
  • Varnali, K. 2021. “Online Behavioral Advertising: An Integrative Review.” Journal of Marketing Communications 27 (1): 93–114. https://doi.org/10.1080/13527266.2019.1630664
  • Voorveld, H. A. M., C. S. Meppelink, and S. C. Boerman. 2023. “Consumers’ Persuasion Knowledge of Algorithms in Social Media Advertising: Identifying Consumer Groups Based on Awareness, Appropriateness, and Coping Ability.” International Journal of Advertising 1–27. https://doi.org/10.1080/02650487.2023.2264045
  • Wywy. 2015. “Wywy & Nissan: TV-Synced Online Campaigns [Video].” YouTube. https://youtu.be/l8rrYCPQ-D
  • Xu, H., S. Gupta, M. B. Rosson, and J. M. Carroll. 2012, December. “Measuring Mobile Users’ Concerns for Information Privacy.” Thirty Third International Conference on Information Systems, Orlando, 1–16.
  • Yun, J. T., C. M. Segijn, S. Pearson, E. C. Malthouse, J. A. Konstan, and V. Shankar. 2020. “Challenges and Future Directions of Computational Advertising Measurement Systems.” Journal of Advertising 49 (4): 446–458. https://doi.org/10.1080/00913367.2020.1795757