Economic Research-Ekonomska Istraživanja
Volume 35, 2022 - Issue 1
Articles
How can the management of fitness centres be improved through corporate image and brand image?
M. Alguacila Faculty of Sport Sciences, Department of Physical Education and Sport, University of Valencia, Valencia, SpainCorrespondence[email protected]
https://orcid.org/0000-0002-4832-2290
https://orcid.org/0000-0002-4832-2290, J. García-Fernándezb Department of Physical Education and Sport, University of Sevilla, Sevilla, Spainhttps://orcid.org/0000-0001-6574-9758
https://orcid.org/0000-0001-6574-9758, F. Calabuiga Faculty of Sport Sciences, Department of Physical Education and Sport, University of Valencia, Valencia, Spainhttps://orcid.org/0000-0002-4538-2976
https://orcid.org/0000-0002-4538-2976 & P. Gálvez-Ruizc Sport Management, Valencian International University, Valencia, Spainhttps://orcid.org/0000-0002-7659-1113
https://orcid.org/0000-0002-7659-1113