How can the management of fitness centres be improved through corporate image and brand image?

References

• Abu Zayyad, H. M., Obeidat, Z. M., Alshurideh, M. T., Abuhashesh, M., Maqableh, M., & Masa’deh, R. E. (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing Communications, 27(5), 510–533. https://doi.org/10.1080/13527266.2020.1728565
   Google Scholar
• Ahn, J., & Back, K. J. (2018). Influence of brand relationship on customer attitude toward integrated resort brands: A cognitive, affective, and conative perspective. Journal of Travel & Tourism Marketing, 35(4), 449–460. https://doi.org/10.1080/10548408.2017.1358239
   Web of Science ®Google Scholar
• Alguacil, M., Sánchez-García, J., & Valantine, I. (2020). Be congruent and I will be loyal: The case of sport services. Sport in Society, 23(2), 234–248. https://doi.org/10.1080/17430437.2019.1607305
   Web of Science ®Google Scholar
• Ali, H. Y., Danish, R. Q., & Asrar‐Ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166–177. https://doi.org/10.1002/csr.1781
   Web of Science ®Google Scholar
• Allport, G. W. (1935). Attitudes. In C. Murchison (Ed.), Handbook of social psychology (pp. 798–844). Clark University Press.
   Google Scholar
• Alonso-Dos-Santos, M., Rejón-Guardia, F., Pérez-Campos, C., Calabuig, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research, 89, 273–279. https://doi.org/10.1016/j.jbusres.2017.12.053
   Web of Science ®Google Scholar
• Amor, J. S. C., Pérez-Campos, C., & Molina-García, N. (2020). Brand image in esports events. Difference between players and non-players. Journal of Sports Economics & Management, 10(2), 102–113.
   Google Scholar
• An, J., Do, D. K. X., Ngo, L. V., & Quan, T. H. M. (2019). Turning brand credibility into positive word-of-mouth: Integrating the signaling and social identity perspectives. Journal of Brand Management, 26(2), 157–175. https://doi.org/10.1057/s41262-018-0118-0
   Web of Science ®Google Scholar
• Arnould, E. J., Price, L., & Zinkhan, G. M. (2002). Consumers. McGraw-Hill.
   Google Scholar
• Asiegbu, I. F., Powei, D. M., & Iruka, C. H. (2012). Consumer attitude: Some reflections on its concept, trilogy, relationship with consumer behaviour, and marketing implications. European Journal of Business and Management, 4(13), 38–50.
   Google Scholar
• Baena-Arroyo, M. J., García-Fernández, J., Gálvez-Ruiz, P., & Grimaldi-Puyana, M. (2020). Analyzing consumer loyalty through service experience and service convenience: Differences between instructor fitness classes and virtual fitness classes. Sustainability, 12(3), 828. https://doi.org/10.3390/su12030828
   Web of Science ®Google Scholar
• Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
   Google Scholar
• Balmer, J. M., Lin, Z., Chen, W., & He, X. (2020). The role of corporate brand image for B2B relationships of logistics service providers in China. Journal of Business Research, 117, 850–861. https://doi.org/10.1016/j.jbusres.2020.03.043
   Web of Science ®Google Scholar
• Balmer, J. M., Mukherjee, A., Greyser, S. A., Jenster, P., Souiden, N., Kassim, N. M., & Hong, H. J. (2006). The effect of corporate branding dimensions on consumers' product evaluation. European Journal of Marketing, 40(7–8), 825–845.
   Web of Science ®Google Scholar
• Barich, H., & Kotler, P. (1991). A framework for marketing image management. MIT Sloan Management Review, 32(2), 94.
   Google Scholar
• Besharat, A. (2010). How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach. Industrial Marketing Management, 39(8), 1240–1249. https://doi.org/10.1016/j.indmarman.2010.02.021
   Web of Science ®Google Scholar
• Biscaia, R., Yoshida, M., & Kim, Y. (2021). Service quality and its effects on consumer outcomes: A meta-analytic review in spectator sport. European Sport Management Quarterly, 1–25. https://doi.org/10.1080/16184742.2021.1938630
   Web of Science ®Google Scholar
• Bravo, R., Montaner, T., & Pina, J. M. (2010). Corporate brand image in retail banking: Development and validation of a scale. The Service Industries Journal, 30(8), 1199–1218. https://doi.org/10.1080/02642060802311260
   Web of Science ®Google Scholar
• Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen & J. S. Long (Eds.), Tesing structural equation models (pp. 136–162). Sage.
   Google Scholar
• Byrne, B. M. (2013). Structural equation modeling with Mplus: Basic concepts, applications, and programming. Routledge.
   Google Scholar
• Capriotti, P. (1999). Strategic planning of corporate image. IIRP.
   Google Scholar
• Chang, A., Chiang, H. H., & Han, T. S. (2015). Investigating the dual-route effects of corporate branding on brand equity. Asia Pacific Management Review, 20(3), 120–129. https://doi.org/10.1016/j.apmrv.2014.10.001
   Web of Science ®Google Scholar
• Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
   Web of Science ®Google Scholar
• Chin, P. N., Isa, S. M., & Alodin, Y. (2020). The impact of endorser and brand credibility on consumers’ purchase intention: The mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communications, 26(8), 896–912. https://doi.org/10.1080/13527266.2019.1604561
   Google Scholar
• Chopra, A., Avhad, V., & Jaju, A. S. (2021). Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennial. Business Perspectives and Research, 9(1), 77–91. https://doi.org/10.1177/2278533720923486
   Google Scholar
• Chou, C. P., Bentler, P. M., & Satorra, A. (1991). Scaled test statistics and robust standard errors for non‐normal data in covariance structure analysis: A Monte Carlo study. British Journal of Mathematical and Statistical Psychology, 44(2), 347–357. https://doi.org/10.1111/j.2044-8317.1991.tb00966.x
   PubMed Web of Science ®Google Scholar
• Coates, S. L., Butler, L. T., & Berry, D. C. (2006). Implicit memory and consumer choice: The mediating role of brand familiarity. Applied Cognitive Psychology, 20(8), 1101–1116. https://doi.org/10.1002/acp.1262
   Web of Science ®Google Scholar
• Copeland, L. R., & Zhao, L. (2020). Instagram and theory of reasoned action: US consumers influence of peers online and purchase intention. International Journal of Fashion Design, Technology and Education, 13(3), 265–279. https://doi.org/10.1080/17543266.2020.1783374
   Google Scholar
• Cuong, D. T. (2020). The role of brand trust as a mediator in the relationship between brand satisfaction and purchase intention. International Journal of Psychosocial Rehabilitation, 24(6), 14726–14735.
   Google Scholar
• Da Silva, R. V., & Alwi, S. F. S. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Management, 16(3), 119–144. https://doi.org/10.1057/palgrave.bm.2550137
   Google Scholar
• De Mooij, M. (2019). Consumer behaviour and culture: Consequences for global marketing and advertising., SAGE Publications.
   Google Scholar
• Delgado-Ballester, E., Munuera-Alemán, J. L., & Yagüe-Guillen, M. J. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35–54.
   Web of Science ®Google Scholar
• Deloitte. (2020). European health & fitness market report. https://www2.deloitte.com/content/dam/Deloitte/de/Documents/consumer-business/European-Health-and-Fitness-Market-2020-Reportauszug.pdf
   Google Scholar
• Dennis, C., King, T., & Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Management, 35(7), 544–555.
   Google Scholar
• Dowling, G. R. (1986). Managing your corporate images. Industrial Marketing Management, 15(2), 109–115. https://doi.org/10.1016/0019-8501(86)90051-9
   Web of Science ®Google Scholar
• Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social Cognition, 25(5), 582–602. https://doi.org/10.1521/soco.2007.25.5.582
   Web of Science ®Google Scholar
• Erdem, T., & Swait, J. (2004). Brand Credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191–198. https://doi.org/10.1086/383434
   Web of Science ®Google Scholar
• Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing, 19(1), 1–19. https://doi.org/10.1016/S0167-8116(01)00048-9
   Web of Science ®Google Scholar
• Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), 138–149. https://doi.org/10.1080/15252019.2017.1366885
   Google Scholar
• Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, 95, 491–501. https://doi.org/10.1016/j.jbusres.2018.07.039
   Web of Science ®Google Scholar
• Festinger, L. (1957). A theory of cognitive dissonance. Stanford University Press.
   Google Scholar
• Flavián, C., Guinaliu, M., & Torres, E. (2005). The influence of corporate image on consumer trust. Internet Research, 15(4), 447–470. https://doi.org/10.1108/10662240510615191
   Web of Science ®Google Scholar
• Folger, R. (1989). Significance tests and the duplicity of binary decisions. Psychological Bulletin, 106(1), 155–160. https://doi.org/10.1037/0033-2909.106.1.155
   Web of Science ®Google Scholar
• Fombrun, C. (1997). Reputation. Realizing value from corporate image. Harvard Business School Press.
   Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
   Web of Science ®Google Scholar
• Foroudi, P., Melewar, T. C., & Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269–2281. https://doi.org/10.1016/j.jbusres.2014.06.015
   Web of Science ®Google Scholar
• Frasquet, M., Mollá-Descals, A., & Ruiz-Molina, M. E. (2017). Understanding loyalty in multichannel retailing: The role of brand trust and brand attachment. International Journal of Retail & Distribution Management, 45(6), 608–625. https://doi.org/10.1108/IJRDM-07-2016-0118
   Web of Science ®Google Scholar
• García-Pascual, F., Prado-Gascó, V., Alguacil, M., Valantine, I., & Calabuig, F. (2020). Future intentions of fitness center customers: Effect of emotions, perceived well-being and management variables. Frontiers in Psychology, 11, 2425. https://doi.org/10.3389/fpsyg.2020.547846
   Web of Science ®Google Scholar
• Goldstein, D. G., & Gigerenzer, G. (2002). Models of ecological rationality: The recognition heuristic. Psychological Review, 109(1), 75–90. https://doi.org/10.1037/0033-295X.109.1.75
   PubMed Web of Science ®Google Scholar
• Gray, E. R., & Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695–702. https://doi.org/10.1016/S0024-6301(98)00074-0
   Web of Science ®Google Scholar
• Greyser, S. A., & Urde, M. (2019). What does your corporate brand stand for? Harvard Business Review, 1(2), 82–89.
   Google Scholar
• Grohs, R. (2016). Drivers of brand image improvement in sports-event sponsorship. International Journal of Advertising, 35(3), 391–420. https://doi.org/10.1080/02650487.2015.1083070
   Web of Science ®Google Scholar
• Gwinner, K., & Bennett, G. (2008). The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management, 22(4), 410–426. https://doi.org/10.1123/jsm.22.4.410
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. (2006). Multivariate data analysis. Uppersaddle River.
   Google Scholar
• Herbig, P., & Milewicz, J. (1995). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 12(4), 5–11.
   Google Scholar
• Howcroft, J. B. (1991). Customer satisfaction in retail banking. The Service Industries Journal, 11(1), 11–17. https://doi.org/10.1080/02642069100000002
   Google Scholar
• Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. [Database] https://doi.org/10.1080/10705519909540118
   Web of Science ®Google Scholar
• Hur, W. M., Kim, M., & Kim, H. (2014). The role of brand trust in male customers' relationship to luxury brands. Psychological Reports, 114(2), 609–624.
   PubMed Web of Science ®Google Scholar
• Iglesias, O., Markovic, S., Singh, J. J., & Sierra, V. (2019). Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits. Journal of Business Ethics, 154(2), 441–459. https://doi.org/10.1007/s10551-017-3455-0
   Web of Science ®Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
   Web of Science ®Google Scholar
• Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765–784. https://doi.org/10.1080/19368623.2019.1567431
   Web of Science ®Google Scholar
• Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management, 37, 131–145. https://doi.org/10.1016/j.ijhm.2013.11.003
   Web of Science ®Google Scholar
• Kim, M. S., Shin, D. J., & Koo, D. W. (2018). The influence of perceived service fairness on brand trust, brand experience and brand citizenship behaviour. International Journal of Contemporary Hospitality Management, 30(7), 2603–2621. https://doi.org/10.1108/IJCHM-06-2017-0355
   Web of Science ®Google Scholar
• Kim, M., & Walker, M. (2013). The influence of professional athlete philanthropy on donation intentions. European Sport Management Quarterly, 13(5), 579–601. https://doi.org/10.1080/16184742.2013.837942
   Web of Science ®Google Scholar
• Kim, M., Yin, X., & Lee, G. (2020). The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation. International Journal of Hospitality Management, 88, 102520. https://doi.org/10.1016/j.ijhm.2020.102520
   Web of Science ®Google Scholar
• Ko, Y. J., Kim, K., Claussen, C. L., & Kim, T. H. (2008). The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products. International Journal of Sports Marketing & Sponsorship, 9(2), 79–94.
   Web of Science ®Google Scholar
• Kraus, S., Cane, M., & Ribeiro-Soriano, D. (2021). Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR. Economic Research-Ekonomska Istraživanja, 1–18. https://doi.org/10.1080/1331677X.2021.1970605
   Web of Science ®Google Scholar
• Kunkel, T., & Biscaia, R. (2020). Sport brands: Brand relationships and consumer behaviour. Sport Marketing Quarterly, 29(1), 3–17. https://doi.org/10.32731/SMQ.291.032020.01
   Web of Science ®Google Scholar
• Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249. https://doi.org/10.1080/20932685.2020.1752766
   Web of Science ®Google Scholar
• Lin, Y. H., Lin, F. J., & Wang, K. H. (2021). The effect of social mission on service quality and brand image. Journal of Business Research, 132, 744–752. https://doi.org/10.1016/j.jbusres.2020.10.054
   Web of Science ®Google Scholar
• Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
   Google Scholar
• Low, G., & Lamb, C. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–368. https://doi.org/10.1108/10610420010356966
   Google Scholar
• Machado, J. C., Fonseca, B., & Martins, C. (2021). Brand logo and brand gender: Examining the effects of natural logo designs and color on brand gender perceptions and affect. Journal of Brand Management, 28(2), 152–170. https://doi.org/10.1057/s41262-020-00216-4
   Web of Science ®Google Scholar
• Mahadevan, B., Hazra, J., & Jain, T. (2017). Services outsourcing under asymmetric cost information. European Journal of Operational Research, 257(2), 456–467. https://doi.org/10.1016/j.ejor.2016.07.020
   Web of Science ®Google Scholar
• Makanyeza, C. (2014). Measuring consumer attitude towards imported poultry meat products in a developing market: An assessment of reliability, validity and dimensionality of the tri-component attitude model. Mediterranean Journal of Social Sciences, 5(20), 874–881. https://doi.org/10.5901/mjss.2014.v5n20p874
   Google Scholar
• Martínez-Cevallos, D., Alguacil, M., & Calabuig, F. (2020). Influence of brand image of a sports event on the recommendation of its participants. Sustainability, 12(12), 5040. https://doi.org/10.3390/su12125040
   Web of Science ®Google Scholar
• Moon, J. (2007). Corporate image effects on consumers’ evaluation of brand trust and brand affect. Journal of Global Academy of Marketing Science, 17(3), 21–37. https://doi.org/10.1080/12297119.2007.9707259
   Google Scholar
• Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314–328. https://doi.org/10.1177/002224379202900303
   Web of Science ®Google Scholar
• Müller, B., Kocher, B., & Crettaz, A. (2013). The effects of visual rejuvenation through brand logos. Journal of Business Research, 66(1), 82–88. https://doi.org/10.1016/j.jbusres.2011.07.026
   Web of Science ®Google Scholar
• Nayeem, T., Murshed, F., & Dwivedi, A. (2019). Brand experience and brand attitude: Examining a credibility-based mechanism. Marketing Intelligence & Planning, 37(7), 821–826. https://doi.org/10.1108/MIP-11-2018-0544
   Web of Science ®Google Scholar
• Newland, B. L., & Yoo, J. J. E. (2021). Active sport event participants’ behavioural intentions: Leveraging outcomes for future attendance and visitation. Journal of Vacation Marketing, 27(1), 32–44. https://doi.org/10.1177/1356766720948249
   Web of Science ®Google Scholar
• Ngo, H. M., Liu, R., Moritaka, M., & Fukuda, S. (2020). Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: Evidence from the safe vegetable sector in Vietnam. British Food Journal, 122(9), 2993–3007. https://doi.org/10.1108/BFJ-03-2020-0167
   Web of Science ®Google Scholar
• Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. https://doi.org/10.1016/S0969-6989(00)00029-1
   Google Scholar
• Nimri, R., Patiar, A., & Jin, X. (2020). The determinants of consumers’ intention of purchasing green hotel accommodation: Extending the theory of planned behaviour. Journal of Hospitality and Tourism Management, 45, 535–543. https://doi.org/10.1016/j.jhtm.2020.10.013
   Web of Science ®Google Scholar
• Norman, J., Kelly, B., McMahon, A. T., Boyland, E., Chapman, K., & King, L. (2020). Remember Me? Exposure to unfamiliar food brands in television advertising and online advergames drives children’s brand recognition, attitudes, and desire to eat foods: A secondary analysis from a crossover experimental-control study with randomization at the group level. Journal of the Academy of Nutrition and Dietetics, 120(1), 120–129.
   PubMed Web of Science ®Google Scholar
• Pangriya, R., & Kumar, M. R. (2018). A study of consumers' attitude towards online private label brands using the tri-component model. Indian Journal of Marketing, 48(5), 7–20. https://doi.org/10.17010/ijom/2018/v48/i5/123440
   Google Scholar
• Pauwels-Delassus, V., & Descotes, R. M. (2013). Brand name change: Can trust and loyalty be transferred? Journal of Brand Management, 20(8), 656–669. https://doi.org/10.1057/bm.2013.7
   Google Scholar
• Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48–60. https://doi.org/10.1509/jmkg.74.5.048
   Web of Science ®Google Scholar
• Pope, N. K., & Voges, K. E. (2000). The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention. Sport Marketing Quarterly, 9(2), 96–102.
   Google Scholar
• Purwanto, E., Deviny, J., & Mutahar, A. M. (2020). The mediating role of trust in the relationship between corporate image, security, word of mouth and loyalty in m-banking using among the millennial generation in Indonesia. Management & Marketing. Challenges for the Knowledge Society, 15(2), 255–274. https://doi.org/10.2478/mmcks-2020-0016
   Web of Science ®Google Scholar
• Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer's response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377–387.
   Web of Science ®Google Scholar
• Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196–121. https://doi.org/10.1080/21639159.2019.1577694
   Web of Science ®Google Scholar
• Ratneshwar, S., & Shocker, A. D. (1991). Substitution in use and the role of usage context in product category structures. Journal of Marketing Research, 28(3), 281–295. https://doi.org/10.1177/002224379102800303
   Web of Science ®Google Scholar
• Ruzzier, M. K., & De Chernatony, L. (2013). Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 66(1), 45–52. https://doi.org/10.1016/j.jbusres.2012.05.023
   Web of Science ®Google Scholar
• Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139–2146.
   Google Scholar
• Sarkar, J. G., Sarkar, A., & Yadav, R. (2019). Brand it green: Young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals. Young Consumers, 20(3), 190–207. https://doi.org/10.1108/YC-08-2018-0840
   Web of Science ®Google Scholar
• Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105–110.
   Google Scholar
• Sobel, J. (1985). A theory of credibility. The Review of Economic Studies, 52(4), 557–573. https://doi.org/10.2307/2297732
   Web of Science ®Google Scholar
• Souiden, N., Kassim, N. M., & Hong, H. J. (2006). The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis. European Journal of Marketing, 40(7–8), 825–845. https://doi.org/10.1108/03090560610670016
   Web of Science ®Google Scholar
• Spence, M. (1974). Competitive and optimal responses to signals: An analysis of efficiency and distribution. Journal of Economic Theory, 7(3), 296–332. https://doi.org/10.1016/0022-0531(74)90098-2
   Web of Science ®Google Scholar
• Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882–909. https://doi.org/10.1108/03090561111119958
   Web of Science ®Google Scholar
• Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services, 15(3), 179–193. https://doi.org/10.1016/j.jretconser.2007.04.001
   Google Scholar
• Tong, X., & Hawley, J. M. (2009). Measuring customer‐based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262–271. https://doi.org/10.1108/10610420910972783
   Google Scholar
• Upamannyu, N. K., Bhakar, S. S., & Gupta, M. (2015). Effect of corporate image on brand trust and brand affect. International Journal of Applied Science-Research and Review, 2(1), 20–33.
   Google Scholar
• van der Lans, R., Cote, J. A., Cole, C. A., Leong, S. M., Smidts, A., Henderson, P. W., Bluemelhuber, C., Bottomley, P. A., Doyle, J. R., Fedorikhin, A., Moorthy, J., Ramaseshan, B., & Schmitt, B. H. (2009). Cross-national logo evaluation analysis: An individual-level approach. Marketing Science, 28(5), 968–985. https://doi.org/10.1287/mksc.1080.0462
   Web of Science ®Google Scholar
• van Grinsven, B., & Das, E. (2016). Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude. Journal of Marketing Communications, 22(3), 256–270. https://doi.org/10.1080/13527266.2013.866593
   Google Scholar
• Vizcaíno, F. V., Martin, S. L., Cardenas, J. J., & Cardenas, M. (2021). Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities. Journal of Business Research, 124, 538–546. https://doi.org/10.1016/j.jbusres.2020.11.016
   Web of Science ®Google Scholar
• Wang, S. W., & Scheinbaum, A. C. (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research, 58(1), 16–32. https://doi.org/10.2501/JAR-2017-042
   Web of Science ®Google Scholar
• Xiao, M. (2020). Factors influencing eSports viewership: An approach based on the theory of reasoned action. Communication & Sport, 8(1), 92–122. https://doi.org/10.1177/2167479518819482
   Web of Science ®Google Scholar
• Yu, W., Han, X., Ding, L., & He, M. (2021). Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention. Journal of Retailing and Consumer Services, 59, 102377. https://doi.org/10.1016/j.jretconser.2020.102377
   Web of Science ®Google Scholar
• Yu, H. S., Zhang, J. J., Kim, D. H., Chen, K. K., Henderson, C., Min, S. D., & Huang, H. (2014). Service quality, perceived value, customer satisfaction, and behavioral intention among fitness centre members aged 60 years and over. Social Behavior and Personality: An International Journal, 42(5), 757–767. https://doi.org/10.2224/sbp.2014.42.5.757
   Web of Science ®Google Scholar
• Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203
   Web of Science ®Google Scholar
• Zhang, Y., & Xu, L. (2021). Quality incentive contract design in government procurement of public services under dual asymmetric information. Managerial and Decision Economics, 42(1), 34–44. https://doi.org/10.1002/mde.3211
   Web of Science ®Google Scholar