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Journal of Marketing Communications Volume 22, 2016 - Issue 1
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Articles

Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign

Christopher PichBusiness Schoo, Nottingham Trent University, l, Burton St, NottinghamNG1 4BU, UKView further author information
,
Dianne DeanMarketing and International Business Strategy, Hull University Business School, Cottingham Road, HullHU6 7RX, UKCorrespondence[email protected]
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Khanyapuss PunjaisriMarketing and International Business Strategy, Hull University Business School, Cottingham Road, HullHU6 7RX, UK
Pages 100-117 | Published online: 07 Jan 2014

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