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Journal of Marketing Communications Volume 29, 2023 - Issue 1
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Research Articles

Towards greater integration in media planning: Decision-making insights from public relations practitioners

Lisa TamSchool of Advertising, Marketing and Public Relations, Queensland University of Tehcnology, Brisbane, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6520-6120View further author information
ORCID Icon,
Amisha MehtaSchool of Advertising, Marketing and Public Relations, Queensland University of Tehcnology, Brisbane, AustraliaORCID Iconhttps://orcid.org/0000-0001-8947-4138View further author information
ORCID Icon &
Hayley GoodlichSchool of Advertising, Marketing and Public Relations, Queensland University of Tehcnology, Brisbane, AustraliaView further author information
Pages 26-45 | Received 07 Feb 2021, Accepted 25 Sep 2021, Published online: 10 Oct 2021

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