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Original Articles
Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?
Jonathan van 't RietBehavioural Science Institute, Radboud University, Nijmegen, the NetherlandsCorrespondence[email protected]
, Arief HühnNHTV Breda University of Applied Sciences, Breda, the Netherlands
, Paul KetelaarBehavioural Science Institute, Radboud University, Nijmegen, the Netherlands
, Vassilis-Javed KhanEindhoven University of Technology, Eindhoven, the Netherlands
, Ruben KonigBehavioural Science Institute, Radboud University, Nijmegen, the Netherlands
, Esther RozendaalBehavioural Science Institute, Radboud University, Nijmegen, the Netherlands
& Panos MarkopoulosEindhoven University of Technology, Eindhoven, the Netherlands
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Pages 31-43
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Published online: 06 Feb 2016
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