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Food, Culture & Society
An International Journal of Multidisciplinary Research
Volume 27, 2024 - Issue 3
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Research Article

“The golden path to health”: marketing Postum as a cure for coffee abuse in early twentieth-century Sweden

Lauren Alex O’Hagana School of Humanities, Education and Social Sciences, Department of Media and Communication Studies, Örebro University, Örebro, Sweden;b Faculty of Wellbeing, Education and Language Studies, The Open University, Milton Keynes, UKCorrespondence[email protected]/[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5554-4492
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Pages 866-888 | Received 05 Sep 2022, Accepted 09 Mar 2023, Published online: 18 Mar 2023

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