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Article
Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
Vilma Luoma-ahoSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandCorrespondence[email protected]
https://orcid.org/0000-0003-1316-3725View further author information
Tuisku PirttimäkiSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandView further author information
, Devdeep MaityDepartment of Business Administration, College of Business, Delaware State University, Dover, USAView further author information
, Juha MunnukkaSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandView further author information
& Hanna ReinikainenSchool of Business and Economics, Jyväskylä University, Jyväskylä, Finland
https://orcid.org/0000-0002-3165-4889View further author information
Pages 352-365
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Received 24 Apr 2019, Accepted 08 May 2019, Published online: 04 Sep 2019
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