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International Journal of Strategic Communication Volume 13, 2019 - Issue 4: Social Media Influencers in Strategic Communication
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Article

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Vilma Luoma-ahoSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1316-3725View further author information
ORCID Icon,
Tuisku PirttimäkiSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandView further author information
,
Devdeep MaityDepartment of Business Administration, College of Business, Delaware State University, Dover, USAView further author information
,
Juha MunnukkaSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandView further author information
&
Hanna ReinikainenSchool of Business and Economics, Jyväskylä University, Jyväskylä, FinlandORCID Iconhttps://orcid.org/0000-0002-3165-4889View further author information
ORCID Icon
Pages 352-365 | Received 24 Apr 2019, Accepted 08 May 2019, Published online: 04 Sep 2019

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