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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 3: Renaissance of Marketing and Management in Fashion

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Renaissance of Marketing and Management in Fashion

Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model

顾客能否感知奢侈品中的艺术化？基于顾客的资产价值模型的相关性调查

Stefania MasèIAE, Pau University, Pau-Bayonne, France

http://orcid.org/0000-0002-4685-4453 View further author information

Elena CedrolaDepartment of Economics And Law, Macerata University, Macerata, ItalyCorrespondence[email protected]

http://orcid.org/0000-0002-3382-5055 View further author information

Genevieve Cohen-CheminetDepartment of International Business And Foreign Languages, Sorbonne University, Paris, FranceView further author information

Pages 223-236 | Received 21 May 2017, Accepted 09 Apr 2018, Published online: 12 Jun 2018

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https://doi.org/10.1080/20932685.2018.1463861
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