1,321
Views
9
CrossRef citations to date
0
Altmetric
Renaissance of Marketing and Management in Fashion

Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model

顾客能否感知奢侈品中的艺术化?基于顾客的资产价值模型的相关性调查

ORCID Icon, ORCID Icon &
Pages 223-236 | Received 21 May 2017, Accepted 09 Apr 2018, Published online: 12 Jun 2018

References

  • Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102–120.
  • Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8–23.
  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
  • Behnke, C. (2007). Corporate art collecting: A survey of german-speaking companies. The Journal of Arts Management, Law, and Society, 37(3), 225–244.
  • Campbell, D. T., & Stanley, J. C. (1963). Experimental and quasi-experimental design for research. Boston, MA: Houghton Mifflin Company.
  • Colbert, F., D’Astous, A., & Parmentier, M. A. (2005). Consumer perceptions of sponsorship in the arts. International Journal of Cultural Policy, 11(2), 215–228.
  • Dalakas, V. (2009). Consumer response to sponsorships of the performing arts. Journal of Promotion Management, 15(1–2), 204–211.
  • De Barnier, V., Falcy, S., & Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, 19(7), 623–636.
  • Dell’Era, C. (2010). Art for business: creating competitive advantage through cultural projects. Industry and Innovation, 17(1), 71–89.
  • Dion, D., & Arnould, E. (2011). Retail luxury strategy: Assembling charisma through art and magic. Journal of Retailing, 87(4), 502–520.
  • Dubois, B., Laurent, G., & Czellar, S. (2001). Consumer rapport to luxury: Analyzing complex and ambivalent attitudes. Les Cahiers de Recherche Groupe HEC 736. Retrieved from www.hec.fr/heccontent/download/4804/115394/version/2/file/CR736.pdf
  • Gasparina, J., O’Brien, G., Igarashi, T., Luna, I., & Steele, V. (2009). Louis vuitton: Art, fashion and architecture. New York: Rizzoli.
  • Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., & Weitz, B. (2012). Brand and country-of-origin effect on consumers’ decision to purchase luxury products. Journal Of Business Research, 65(10), 1461–1470.
  • Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Tsuchiya, J., & Singh, R. (2013a). Modeling links between the decision-making process and luxury brand attachment: An international comparison. Journal of Global Scholars of Marketing Science, 23(4), 361–378.
  • Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K. P., & Hennings, N. (2013b). A cross- cultural exploratory content analysis of the perception of luxury from six countries. Journal of Product and Brand Management, 22(3), 229–237.
  • Hagtvedt, H., & Patrick, V. M. (2008a). Art infusion: The influence of visual art on the perception and evaluation of consumer products. Journal of Marketing Research, 45(3), 379–389.
  • Hagtvedt, H., & Patrick, V. M. (2008b). Art and the brand: The role of visual art in enhancing brand extendibility. Journal of Consumer Psychology, 18(3), 212–222.
  • Heinich, N., & Shapiro, R. (2012). De l’artification. Enquetes sur le passage à l’art [Artification: Researches on the shift to arts]. Paris: Éditions de l’École des Hautes Etudes en Sciences Sociales.
  • Hoeken, H., & Ruikes, L. (2005). Art for art’s sake? an exploratory study of the possibility to align works of art with an organization’s identity. International Journal of Business Communication, 42(3), 233–246.
  • Hollenbeck, C. R., Peters, C., & Zinkhan, G. M. (2008). Retail spectacles and brand meaning: insights from a brand museum case study. Journal of Retailing, 84(3), 334–353.
  • Joy, A., Wang, J. J., Chan, T. S., Sherry, J. F., Jr, & Cui, G. (2014). M(art)worlds: Consumer perceptions of how luxury brand stores become art institutions. Journal of Retailing, 90(3), 347–364.
  • Kapferer, J. N., & Valette-Florence, P. (2016). Beyond rarity: The paths of luxury desire. How luxury brands grow yet remain desirable. Journal of Product and Brand Management, 25(2), 120–133.
  • Kapferer, J.-N. (2014). The artification of luxury: From artisans to artists. Business Horizons, 57(3), 371–380.
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
  • Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595–600.
  • Ko, E., Kim, K. H., Kim, S. H., Li, G., Zou, P., & Zhang, H. (2009). The Relationship among Country of origin, brand equity and brand loyalty: comparison among USA, China and Korea. Journal of Global Academy of Marketing Science, 19(1), 47–58.
  • Kottasz, R., Bennett, R., Savani, S., Mouslet, W., & Ali-Choudhury. (2008). The role of corporate art in the management of corporate identity. Corporate Communications: An International Journal, 13(3), 235–254.
  • Lee, H.-C., Chen, W.-W., & Wang, C.-W. (2015). The role of visual art in enhancing perceived prestige of luxury brands. Marketing Letters, 26(4), 593–606.
  • Lipovetsky, G., & Roux, E. (2003). Le Luxe éternel. [The eternal luxury]. Paris: Gallimard.
  • Masè, S., & Cedrola, E. (2017). Louis vuitton’s art-based strategy to communicate exclusivity and prestige. In B. Jin & E. Cedrola (Eds.), Fashion branding and communication core strategies of european luxury brands (pp. 155–184). New York: Palgrave Macmillan US.
  • Masè, S., & Cohen-Cheminet, G. (2018). Repetto, a Paris-based craft enterprise growing into a global brand: design-driven innovation and meaning strategy. In B. Jin & E. Cedrola (Eds.), Fashion branding and communication core strategies of european luxury brands. New York: Palgrave Macmillan US.
  • Masé, S., & Silchenko, K. (2017). The prada trend: brand building at the intersection of design, art, technology, and retail experience. In B. Jin & E. Cedrola (Eds.), Product innovation in the global fashion industry (pp. 125–153). New York: Palgrave Macmillan US.
  • Pappu, R., Quester, P. G., & Cooksey, R. W. (2006). Consumer-based brand equity and country-of-origin relationships: Some empirical evidence. European Journal of Marketing, 40(5/6), 696–717.
  • Pappu, R., Quester, P. G., & Cooksey, R. W. (2007). Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38(5), 726–745.
  • Park, J., Song, H., & Ko, E. (2011). The effect of the lifestyles of social networking service users on luxury brand loyalty. Journal of Global Scholars of Marketing Science, 21(4), 182–192.
  • Phau, I., & Prendergast, G. (2000). Consuming luxury brands: The relevance of the ‘Rarity Principle’. Journal of Brand Management, 8, 122–138.
  • Pino, G., Guido, G., & Nataraajan, R. (2017). Iconic art infusion in luxury retail strategies: Unveiling the potential. Journal of Global Scholars of Marketing Science, 27(2), 136–147.
  • Quester, P. G., & Thompson, B. (2001). Advertising and promotion leverage on arts sponsorship effectiveness. Journal of Advertising Research, 41(1), 33–47.
  • Riot, E., Chamaret, C., & Rigaud, E. (2013). Murakami on the bag: Louis Vuitton’s decommoditization strategy. International Journal of Retail and Distribution Management, 41(11/12), 919–939.
  • Roodhouse, S. (1997). Interculturism: The relationship between art and industry. Journal of Arts, Management and Law, 27(3), 227–237.
  • Wang, Y. J., Cruthirds, K. W., Axinn, C. N., & Guo, C. (2013). In search of aesthetics in consumer marketing: an examination of aesthetic stimuli from the philosophy of art and the psychology of art. Academy of Marketing Studies Journal, 17(2), 37–55.
  • Weidemann, K. P., & Henningss, N. (2013). Luxury marketing a challenge for theory and practice. Wiesbaden: Springer Gabler.
  • Wu, G., & Chalip, L. (2014). Effects of co-branding on consumers’ purchase intention and evaluation of apparel attributes. Journal of Global Scholars of Marketing Science, 24(1), 1–20.
  • Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14.
  • Yoon, H., & Shin, H. D. (2014). Determinants of the number of artworks in corporate art collections. International Journal of Arts Management, 16(2), 19–20.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.