Journal of Global Fashion Marketing
Volume 10, 2019 - Issue 4
Articles
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
都市型男对于脸部护理产品的趋势: 以影响中国年轻男性购买意愿的因素分析为题
Candy Lim ChiuCollege of Business and Public Management, Wenzhou-Kean University, Wenzhou, Zhejiang Province, China
https://orcid.org/0000-0003-3674-2957
https://orcid.org/0000-0003-3674-2957, Qiyue WangCollege of Business and Public Management, Wenzhou-Kean University, Wenzhou, Zhejiang Province, Chinahttps://orcid.org/0000-0001-7415-0421
https://orcid.org/0000-0001-7415-0421, Han-Chiang HoCollege of Business and Public Management, Wenzhou-Kean University, Wenzhou, Zhejiang Province, ChinaCorrespondence[email protected]
https://orcid.org/0000-0002-6266-6110
https://orcid.org/0000-0002-6266-6110, Jiang ZhangCollege of Business and Public Management, Wenzhou-Kean University, Wenzhou, Zhejiang Province, Chinahttps://orcid.org/0000-0002-1025-6611
https://orcid.org/0000-0002-1025-6611 & Fusu ZhaoCollege of Business and Public Management, Wenzhou-Kean University, Wenzhou, Zhejiang Province, Chinahttps://orcid.org/0000-0002-5662-0036
https://orcid.org/0000-0002-5662-0036