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Journal of Global Fashion Marketing Volume 10, 2019 - Issue 4
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Articles

Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context

自我监督倾向与时尚参与程度：送礼情境下大规模定制时尚产品所感知相对价值的起因与结果

Jihyun KimShannon Rogers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3732-512X
ORCID Icon &
Gargi BhaduriShannon Rogers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USAORCID Iconhttps://orcid.org/0000-0001-9459-2438
ORCID Icon
Pages 324-341 | Received 15 Jan 2019, Accepted 01 Jul 2019, Published online: 30 Aug 2019

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