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Journal of Global Fashion Marketing Volume 11, 2020 - Issue 4
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Articles

Young consumer’s attitude toward local versus foreign luxury brands

年轻消费群体对本土品牌和外国品牌所持态度对比

Isaac CheahSchool of Marketing, Curtin University, Perth, AustraliaCorrespondence[email protected]
,
Anwar Sadat ShimulSchool of Marketing, Curtin University, Perth, Australia
&
Macy Hoi Ming ManSchool of Marketing, Curtin University, Perth, Australia
Pages 397-412 | Received 12 Dec 2019, Accepted 20 Jul 2020, Published online: 19 Aug 2020

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