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Journal of Global Scholars of Marketing Science Volume 27, 2017 - Issue 3
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Articles

Commenting on “Atmospheric affect … gaining share of customer”

《环境情绪是创造价值与获取顾客占有率的有力方法》评述

Barry J. BabinMax P. Watson Jr. Professor of Business Research, Louisiana Tech University, Ruston, LA, USACorrespondence[email protected]
,
Jill P. AttawayDepartment of Marketing, Illinois State University, Normal, IL, USA
&
Kevin W. JamesDepartment of Marketing and Management, University of Texas – Tyler, Tyler, TX, USA
Pages 195-200 | Received 01 Feb 2017, Accepted 07 Mar 2017, Published online: 14 Jun 2017

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